Indoctrination as Adults
As we enter our adult years, the indoctrination and pressure to conform continues relentlessly throughout our lives. From working and business relationships to friendships to family and romantic relationships, most of us have far more contact with people who have never questioned the speciesist indoctrination of animals-as-things than people who have rejected speciesism in favor of animals-as-persons  to be respected. Not only have most people not questioned it, but the indoctrination is so entrenched that they are likely to find our rejection of speciesism odd and even personally threatening. As such, depending on the relationship, we will usually find reactions to our sane, nonviolent views ranging from evasive to defensive to passive-aggressive to hostile.
Indoctrination also continues heavily in entertainment, news media, and advertising. Virtually everywhere we look in our commercial society, we are constantly bombarded with the speciesist assumption that animals are things with only instrumental value, and no more intrinsic value than dirt.
Indoctrination is even strong in religious and other groups known for promoting nonviolence, justice, and compassion “for all sentient beings”, such as Buddhists. Animal exploitation, animal product consumption and the adamant “defense” of them are almost as common within such groups as in the general public.
Can we look to large animal “protection” groups, such as PETA and HSUS, to challenge our indoctrination in any meaningful way? No. Instead, they send us a mixed message: “animals are not ours to eat, wear, experiment on, or use or entertainment” mixed with “animals are ours to eat, wear, experiment on, and use for entertainment, if we win this welfare campaign or single issue campaign. So send us your donation today, and then it’ll be okay.”
The speciesist indoctrination is a self-perpetuating vicious circle, similar to when child abuse continues to occur across generations, in which formerly abused parents become child abusers themselves, perpetuating the cycle indefinitely until some strong, educating agent breaks one or two generations free of it.
As individuals, can we overcome such indoctrination? Many of us who have overcome speciesist indoctrination provide conclusive evidence that it is possible through vegan education.
Vegan education seeks to inform people about why and how to avoid animal products and use as far as is reasonably possible, and does so without the use of undue influence, power, coercion, or appeals to authority or tradition. It is generally one-sided because the opposing side is already overwhelmingly present in speciesist indoctrination. It is also “one-sided” in the same way that racial tolerance education is one-sided: racial tolerance education does not promote racism or unjustified and unnecessary harm and killing of people of other races or it would not be racial tolerance education.
The reasons to avoid animal products and use include the fact that more than 99.999% of nonhuman animals we exploit have the same morally relevant characteristic (sentience) as we do when it comes to a fair assessment of inherent value, as opposed to instrumental value. Just like certain abilities – such as abstract reasoning – do not count when it comes to assessing the inherent value of a human being, such abilities do not count when assessing the inherent value of a sentient nonhuman being. Another way of saying it is that if sentient nonhumans do not have inherent value, then neither do any humans have inherent value. To think any other way is pure prejudice: it is no different from denying a sufficiently-abled human a university education or vote based on her sex or race. Speciesism is the same underlying wrong of favoring morally irrelevant characteristics over morally relevant characteristics that is found in sexism, racism, and heterosexism.
The way to avoid animal products and uses is to learn all you can about animal ingredients and vegan alternatives to your food, drink, clothing, personal care products, and entertainment choices, and act accordingly.
A well-planned diet free of animal products is very healthy. Also, like any other kind of diet, planning should include both the nutritional profile of various foods and an individual’s particular needs. Fortunately, there are plenty of vegan cooking, baking, and nutritional resources available in books and on the Internet (see the side bar of this blog for links). Also, consider seeking out other vegans, either on the Internet (forums and social networking sites), and/or, if you live in an urban area, vegan social groups. It is much easier, especially as a new vegan, to socially identify with others who have rejected the violence and injustice of speciesism.
 Many people get confused when they hear or read animals referred to as “persons”. This confusion stems from two misunderstandings. First, in a speciesist society, animals are defined, referred to, and thought of, literally as things, both legally and in common language use. Second, people get confused between the words “people” and “persons”, which have very different meanings. “People” is a synonym for “humans”, plain and simple. Animals are not people. “Person” has a much broader meaning, both legally and in common language use, but especially in law. A person is an entity due moral or legal consideration, and can be a human; a legal entity, such as a corporation, foundation, or trust; or a nonhuman animal. Animals are persons.